http://www.stories.com/
The new high street label that has been brought to us by h&m.
Grazia have said "Set to change the way we shop, by bringing personal style to the fore & Other Stories throws out the high street rule book. Ignoring fast fashion trends the brand's collections are instead anchored around four perennial style tribes – or ‘stories’ - which evolve season to season."
The cost is higher than H&M (think Zara/Reiss price) but the quality is way above.
