Behind the SEAMS


Everybody loves some part of RiRi's style, Adam Selman, Rihanna's designer has created so many of her outfits, from the pineapple bikini she wore in her vita coco advert, various stage outfits, to red carpet battleship premier white dess.




“Her street style has evolved into her stage style,” the Texas-bred designer says of the Barbadian hitmaker. 

“Everything doesn’t have to be embellished. It can be simpler so that she can shine and it’s not necessarily about the clothes; it’s more about her.”



Click the designers NAME to watch the behind the scene video (not the image) >> Adam Selman